Market-Mobile-Applications-2019

How to Market Mobile Applications in 2019

How to Market Mobile Applications in 2019

With technology at its peak, there’s nothing which you cannot find over the internet. From clothes to food, everything can be dropped at your doorstep via mobile apps.

As per Statista reports, the revenue of mobile applications is likely to be worth 189 billion US dollars by 2020 – through both Play Store and In App Advertising. As of March 2017, 2.8 million apps on Google Play Store and 2.2 million apps on Apple’s App Store were accessible for download.

Here we’ll be talking about marketing a mobile app. The process is not very different. Just like any other product or service marketing, there are 3 stages of marketing an app.

  1. Pre-Launch: From the time you plan to have a mobile app till the launch date
  2. The Launch: When you launch the mobile app till a few weeks thereafter.
  3. Post-Launch: How to survive, grow and beat the competition with a marketing plan

Steps to Market Mobile App: Pre-Launch Stage

Steps to Market Mobile App: Pre-Launch Stage

  1. Set a Launch Date
    Until and unless you fix an app release date, it might keep getting delayed for several reasons. Set a deadline and plan backwards from that defined date.
  2. Thorough Market Research
    Before you start with anything, get complete clarity of the market, the problems faced by people and what problem is your app going to solve. Without defining your exact target audience and competition, it would be difficult for you to go ahead with any marketing activities.
  3. SWOT Analysis (Strength-Weakness-Opportunity-Threat)
    Identifying your strength and weakness helps you in making the most out of given opportunities. Learning about the potential threats is essential to keep you well-prepared in advance. Undertaking SWOT Analysis is one of the basic elements of a business plan.
  4. Determine Your Brand Communication Guidelines
    It’s important to determine what will be your brand communication –tone of voice, colors, clear brand messaging etc. When people get clarity of what your brand is exactly trying to convey, it’s easier to build a community.
  5. Online as well as offline tasks
    What will be your marketing activities during and post launch phase? Design your app’s online
    and offline tasks and goals to help you stay on track.
  6. Monetization Strategy
    Many a times while doing all the above, you tend to miss out on the core strategy a business needs – monetization strategy. At the end of the day, every business aims to make money and developing a mobile app is your means to that end. Ensure to incorporate and refer it while the entire launch and post- launch process so that all your efforts and outputs are well-integrated.
  7. Social and Content Strategy
    Content is the king. Whether you’re selling a mobile app or perfume, it’s all about how well you connect with your audience, where you reach out to them and how you keep them engaged. Create your social accounts, plan a content calendar, identify your search keywords, blogs, newsletters etc. keeping your customer persona in mind.

Steps to Market Mobile App: Launch Stage

Steps to Market Mobile App: Launch Stage

  1. App Store Optimization
    Similar to search engine optimization is ASO. Using optimized keywords in your app store headlines and description- keeping it clear and concise helps you optimize your listing on app store.
  2. Start Social Media Promotion
    When your content calendar, blog posts, newsletters etc. are all in place, all you have to do is start posting on social media, relevant groups and forums.
  3. Start Organic and Paid Ads
    Organic is slow. In order to increase your brand awareness and reach, it has to be supported with Social and Google paid ads. Once you’ve identified your target, start with paid advertising on different channels to gauge what works the best.
  4. Start SEO Blog Posting
    The launch phase is the time when you start posting your blogs on your website as well as implement your guest blog posting strategy in popular and authentic third party websites. You can have back links to your mobile app page on your website or directly hyperlink to the app store page.
  5. Aim for Reviews
    The higher the number of positive reviews, the better it is for your brand’s growth and image. Reviews by influencers, customers should be a crucial part of your app marketing strategy.
  6. Focus on Customer Service
    Always remember, one happy customer brings another. Focus on solving your customer queries or issues at the earliest to gain their trust and a positive word of mouth.

Steps to Market Mobile App: Post-Launch Stage

Steps to Market Mobile App: Post-Launch Stage

  1. Track User Details
    Data plays an important role in your post-launch stage. Keeping a track of your customer locations, profile etc. helps you learn about your audience even better and alter strategies accordingly.
  2. Request for client testimonials
    Get your clients to leave a review or testimonial on your website, social media or app store page. When you get a negative review, work upon it immediately and solve it. The more and better the reviews, higher is your conversion ratio.
  3. Regular User Engagement
    Keep your audience engaged at every stage of communication. Whether it’s your social media content or a ‘Welcome Email’, try to keep the content and communication likeable.
  4. Try and Experiment at Regular Intervals
    The only way you can grow and learn about the perfect strategy for your app marketing is by doing A/B testing. Always aim to provide the best user experience which is possible through trial and error.
  5. Analysis and Reporting
    Sit with your entire team and review weekly or monthly reports and analyze the performance. You’ll get a thorough understanding of what has been the result of your marketing activities – what needs to be changed, started or stopped.

Last words
No matter what marketing activities you experiment with, ensure to collect the date, analyze the performance and tweak the strategy as per the changing market demands in regular intervals.

To consult our mobile app development and marketing experts, you can write to us at
[email protected].