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Tips To Improve Your E-commerce Business Strategy

A business today cannot just operate either online or offline. It’s now a cohesive environment in which business flourishes. In any business, when you keep up with the on-going trends and technology, that’s when you truly propagate. And e-commerce is one such tremendously booming and growing business platform that has ginormous scope.

With the right e-commerce strategy and plan, one can beat the competitive market and increase the reach and profitability. Here are some tips and suggestions to up your ecommerce business game.

Responsive/Mobile Friendly Website

Responsive/Mobile Friendly Website

With passing years, the online business is growing bigger and the shopping screens are getting smaller. According to recent study, mobile e-commerce sales accounted for 34.5% of total e-commerce sales in 2017 and the number has only grown since then.

So, businesses need to ensure they their website is easily accessible from mobile, tablets to let the users shop smoothly from any device. An easy website navigation and interface adds to the effectiveness.

Optimized Product Listing

Optimized Product Listing

When a customer is shopping online, give him as much useful information as possible with the best representation. High resolution and attractive product images, catchy content, mandatory details – like size, color, usage, safety precautions etc. so that the user feels confident in buying your product.

Serious SEO

Serious SEO

Search engine optimization is not just meant for big e-commerce businesses, but it also helps small and medium enterprises improve their presence on Google search engine. Effective SEO helps your customers find you. There’s competition in every industry no matter what you sell, what matters is your strategy.

Using the right keywords in the correct way on your website helps you rank higher on Google whenever a user is typing your keyword and searching for the relevant products.

Social Media Presence & Engagement

Social Media Presence & Engagement

The number of social media users globally is 3.196 billion in 2018, up by 13% year on year.

And as we know today, social media is much more than just posting pictures and videos. It’s about telling stories, creating appealing content and influencing. Engaging with your audience on social media not just creates awareness for your brand, but helps you learn more about your audience’s taste, style and behavior which ultimately helps you in crafting your marketing and sales strategies.

Great Customer Service

Great Customer Service

The audience is exposed to multiple screens filled with thousands of products, offers, ads etc. What can differentiate your brand from your competition is the customer service you offer.

In order to improve your customer service, you have to reduce the lines between customers and your business. A live chat support, prompt responses on social media channels, quick call service or incorporating any other such system which gets you closer to your customer.

Aim for Positive Reviews and Ratings

Aim for Positive Reviews and Ratings

Word of mouth matters but today the audience researches everything online before buying it. Positive reviews and ratings create a level of trust in the minds of potential buyers. So, put in some efforts and create delighted customers – leaving good reviews on your website and social platforms.

Take Customer Feedback Seriously

Take Customer Feedback Seriously

Customers are the best judges. Pay attention to every feedback, especially the bad and not-so-great ones. Dig deep and learn what went wrong, in order to ensure it’s not repeated. Give such customers quick service, replacement, offers etc. turning their bad experience into a good one living up to your brand image.

Let us help you design the best suited and customized marketing and sales strategy for your e-commerce business. You can write to us at [email protected] and we shall get back to you at the earliest.