Technology is moving forward quickly and trends are changing every 6-7 months. This makes it critical to stay up to date to hone your digital marketing game. With existing social media platforms to explore, we are seeing plenty of technological developments that are so well integrated with these platforms that if used cleverly we can build a cohesive network of digital marketing.
Here are 3 of the best practices that some of the digital marketers are making use of in 2020 to enhance their business experience.
1. Integration of Chatbots
Digital marketing companies are investing in conversational marketing in an effort to make business an intimate experience. Thanks to automated technology we can now integrate the business platform with Simulated Assistance. It helps online shoppers and brands connect with each other on a more intimate level making for a pleasant retail experience.
Chatbots are the best medium to start with conversational marketing. This is mainly because they keep operating 24/7 and are cost-effective while still giving a direct one-to-one connection with your audience.
Additionally, chatbots help you gather crucial customer information and help you identify potential customers more clearly.
With such crucial information at hand, marketing campaigns can be targeted precisely towards your potential customers.
2. Voice Search
Mobile phones today are equipped with high end voice search technology. As surveyed in 2018, voice commerce sales hit a whooping $1.8 billion. The experts are estimating the sales number to increase to $40 billion by 2022.
The most common use case of voice right now is for the sake of research. When surveyed, 22% of shoppers claim that they use voice to make a purchase. The number of voice users is increasing every year as the technology becomes more concrete and reliable.
By integrating businesses with dynamic voice search features, you can add a dynamic layer of refined user experience to your digital marketing services.
3. Video Marketing
With the rise in video streaming technologies in Facebook, Instagram, Snapchat, and even TikTok, the consumption of video marketing materials is on the rise.
Now is the time for digital marketers to dive head first into this social media video streaming culture and boost their social media management efforts.
By using Instagram, Facebook Stories, and other social tools, digital marketing companies are showcasing the products in a much more interactive way that engages consumers. This is one of the major benefits and it’s free of cost. By cleverly building a stronger customer base, you can reach each and every one of them with the help of video marketing.
The true potential of video marketing is not yet utilized and it stands as one of the most effective tools of marketing in 2020.
These 3 practices are trending in 2020 and we expect to see more developments that will make for a much more engaging user experience.