With the gradual evolution in the mobile and computer web marketplace, Progressive Web Apps (PWA) have created quite a stir in the web app development community. This new shift can be attributed to the limitation that persisted in native and responsive web designs and is addressed by progressive web apps.
Before moving forward, let’s understand how a Progressive Web App can benefit your business:
What is a Progressive Web App?
Basically, a progressive web app utilizes modern web capabilities to deliver a real app-like user experience.
The Progressive Web Apps are nothing but a mixture of both mobile apps and traditional web pages. This combination makes them highly secure, responsive, and scalable. They have drastically changed the web app experience with new and interesting features that make for a seamless web experience.
Following are the features that are introduced by PWAs:
- Home Screen Icon
- Push Notifications
- Splash Screen
- Geo Location
- Offline Mode
- Background Synchronization
- Accessing Media Features from Audio, Video, and Camera Devices
With features such as these available in web apps, it is now unnecessary to develop a separate mobile app for your future projects. So let us now look at the future of Progressive Web App, and how far they’ll push the envelope of web experience.
1. Seamless User Access
The main benefit of a Progressive Web App is that unlike a native mobile app, PWA does not demand an installation.
When it comes to standard eCommerce apps, users must download the app and install it on their system, and only then can customers browse your shop and make purchases. We can remove this barrier for your customers.
Now with PWAs, the user can seamlessly access the web app right through Google and immediately access your new site without any downloading or installation of apps.
2. Offline Access to Content
PWA is all about offline access to content. The service workers of the PWA work in the background consistently even when the website is not accessed. This makes the service workers the core engine of PWA.
This facilitates offline access to the web app, send push notifications, reloading content in the background and utilize program logic to start processes. The service workers of PWA make use of cache and gather API to quickly load your PWA.
3. Better User Engagement
When browsing the web, you have undoubtedly come across a site that features notifications. By opting into these notifications, users will get updates from the websites they frequent even when they are not using the web app.
This feature was introduced by the Google Chrome app. The “Add to Home Screen” tab laid the foundation of this feature which got further refined over a period of time.
This single click is very much like you have downloaded the app in your phone. Likewise, in PWA, the link-adding feature helps with caching the apps giving the users direct access from their home screen.
It’s a fact that Ali Express has observed nearly 104% surge in conversion rates and the visiting rate has doubled. The time spent per session has increased significantly as well with an average of 74% across all browsers.
4. Convenient Fine-tuning
One of the main advantages of developing a Progressive Web App instead of a native app is that it does not demand verification or a new upload to the App Store or Play Store to make modifications.
Native apps demand manual changes and adjustments to fix the bugs and errors. Unlike in native app, you have to inform the app store about the adjustments and updates to fix the bugs and errors. This process can take up to one week to be approved by Apple and Google. While in the case of PWAs, you fix the bugs and errors on the go without wasting time on writing two separate codes for Android and Apple devices.
5. Better Security
All the web developers are aware of how much Google encourages websites to use https instead of HTTP. The main reason behind this is that the risk of cyber threats is a top priority for web and app developers. Earlier, HTTP was not considered secure for protecting users’ information.
Today websites are now being programmed in HTTPs, making it easier to launch a Progressive Web App in a highly secure environment.
This adds a layer of security to the web app making users feel confident and secure before entering crucial information such as credit card information or contact details.