Digital Marketing Manager

Position : 01 | Experience : 8 + Years
Job Location : Goregaon (West)
Job Type : Permanent
Notice Period : Immediate / 15 days

Responsibilities and Duties:

    • Candidate must be flexible and able to multitask across a variety of job duties
    • PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC, CPL & COS). Google ads, Bing ads & Adroll remarketing
    • Coordinate with team in the US for new marketing ideas & campaign calendar
    • Work closely with catalog, order processing & calling team
    • Oversee and manage the assigned team of SEO & SMO analyst and Content Writer and drive campaign traffic and revenues
    • Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set.
    • SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
    • Ability to provide mom/yoy revenue projection to clients
    • Publish Weekly / Monthly Reporting on SLAs / KPIs achieved

    Key Attributes:
    • Good execution and managerial skills
    • Good Ms Office Skills / Presentation Skills
    • Open to Feedback & Suggestions
    • Strive for excellence and has the ability to take quick decisions
    • Up-to-date with the latest trends and best practices in SEO, online marketing and measurement

    Key Competencies:
    • Good understanding of Online Marketing Industry (Domestic & International)
    • Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media and email marketing
    • Working knowledge of Content Management systems like Shopify, Wordpress, Magento, & SEO campaign audit tools like Moz & Sem Rush
    • Working knowledge of HTML & CSS development and constraints
    • Google AdWords / Google Analytics / Yahoo Bing Certified preferred

Do you want to be a part of eSoft family?

We are looking for talented people to work with us. Send us your updated resume on the below mentioned email ID.

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