e.Soft Technologies - Software Development Companye.Soft Technologies - Software Development Company
There has been a significant shift in the field of digital marketing. Google is taking out third-party cookies by 2025, so marketers need to prioritize privacy. Growing search engine algorithms, customer demand for openness, and stricter data privacy laws are all contributing to this change.
If you’re still relying on third-party cookies for ad targeting, it’s time to rethink your strategy. In this guide, we’ll explore:
✔ Why cookies are disappearing
✔ How privacy-focused marketing will shape 2025
✔ Alternative strategies for first-party data collection
✔ Best practices to future-proof your digital presence
Digital advertising has traditionally relied on third-party cookies to enable behavioral targeting, retargeting, and customized ads. But growing user privacy concerns and more stringent regulations like the CCPA and GDPR have accelerated their demise.
Key Reasons Behind the Shift:
This shift forces marketers to adopt ethical data practices while maintaining campaign effectiveness.
Since third-party cookies are disappearing, first-party data (collected directly from users) is the new gold. Strategies include:
✔ Email Marketing: Build a strong subscriber list with lead magnets.
✔ Surveys & Feedback Forms: Gain insights while engaging users.
✔ Loyalty Programs: Encourage repeat customers to share data willingly.
Need help collecting first-party data? Explore our Digital Marketing Services for expert strategies.
Unlike behavioral ads, contextual advertising targets users based on webpage content rather than tracking. This aligns with privacy laws while maintaining relevance.
AI-powered tools analyze zero-party data (data users willingly share) to predict behavior without invasive tracking.
A strong digital foundation is key to adapting in a cookieless world. Ensure your website and apps are optimized for:
✔ Performance & UX – Faster load times and seamless navigation.
✔ Data Security – Compliance with privacy laws.
✔ Omnichannel Engagement – Unified customer experiences across platforms.
Strengthen your digital presence with our Web & Mobile App Development solutions.
Strategic knowledge is necessary to navigate the cookieless future. Long-term success is ensured by partnering with the appropriate person for everything from data-driven marketing to unique IT solutions.
| Strategy | Why It Matters | Action Steps |
| First-Party Data | Builds trust & compliance | Use sign-up forms, loyalty programs |
| Contextual Ads | Privacy-safe targeting | Partner with niche publishers |
| AI-Driven Insights | Predictive personalization | Use tools like Google Analytics 4 |
| Holistic Digital Strategy | Ensures adaptability | Audit your tech stack & marketing approach |
The death of cookies is not the end of the story; rather, it is a chance for innovation. Your brand can prosper in 2025 by adopting privacy-first marketing, harnessing first-party data, and upgrading its digital infrastructure.
Are you ready to future-proof your business? Contact e.Soft Technologies for comprehensive digital transformation services, from marketing to development, tailored to the cookieless era.
Are you seeking to contribute through your writing? Get in touch with us now!
Email Us!Warehouse Management Software
An eCommerce platform specializing in home improvement, home goods, and outdoor products, aims to serve as a comprehensive source for household essentials. Life and Home gained popularity, resulting in a substantial increase in orders from various platforms.
Life and Home partnered with e.Soft to develop warehouse management software. This innovative solution automated the entire workflow of their warehouse operations, particularly focusing on inventory management.
By streamlining processes and ensuring accurate inventory tracking, the software helped Life and Home fulfill orders promptly and minimize delays.
This collaboration underscored Life and Home’s commitment to leveraging technology to enhance operational efficiency and customer satisfaction in the competitive eCommerce landscape.
Software Development
Shia PG is one of the Premier institutions based in Lucknow. their vast education and management activities required sophisticated software for precision, punctuality, and accuracy. they needed this software to automate various activities of their education system. e.Soft supported them with manual processes with highly responsive and easy-to-use software.
To fulfil the client’s requirements, e.Soft designed and developed comprehensive software that automates end-to-end activities of the institution right from student admissions to generating iCards, all using its cloud-based system.
The software developed by e.Soft manages all the routine as well as complex activities with precision. It has simplified all the major detailed activities of the admission management system.
The administrative processes of the Shia P.G. College were enhanced with our automation software.
Joint Secretary Manager
Automated Cloud Security Compliance with Cloud RAXAK - RAXAK Protect
The National Payments Corporation of India (NPCI) is a leading organization in India, responsible for operating retail payments and settlement systems. Given the critical role NPCI plays in India’s financial infrastructure, maintaining a robust security posture across its cloud environments is vital for protecting sensitive data, ensuring regulatory compliance, and preventing unauthorized access.
Cloud Raxak has partnered with e.Soft since our founding in 2014. All our product development activities, and our web presence has been exclusively developed by the talented engineers at e.Soft.
Throughout our continuing engagement, e.Soft has been responsive to our changing skill-set needs ranging from Python development, front-end development, testing, and web management in a flexible and timely manner. We simply could not have developed a world-leading best-in-class security product, winner of the Gartner Cool Vendor award, and deployed at some of the most demanding financial sector companies without this support.
Thank you e.Soft!
CEO
Technical Support
ChannelSale equips online Sellers with cutting edge powerful software solutions and expert services for automating sync of product listings, inventory, orders across various eCommerce platforms globally via a single software interface. e.Soft offers technical support to their business.
With a wide range of technological solutions and a highly experienced team they delivered excellent technical support to our business. They met our demands by providing undivided attention and support and made sure our business was scaled up successfully.
CEO
Software Solutions
Infinity Group is a prominent leader in the automotive aftermarket products industry across West Africa. e.Soft provided Infinity Group with a tailored, all-in-one software solution designed to address their specific operational needs, like import and forex management, inventory management, complex operations, legacy systems, and more.
When Infinity Group was expanding its network of retail sales and service centers across Nigeria and Ghana, e.Soft stepped in with a much-needed robust system to manage its complex import, forex, and inventory operations.
e.Soft’s custom-developed software addressed these needsby automating processes, integrating critical business functions, and providing real-time data and analytics. This solution empowered Infinity Group to streamline their operations, reduce manual errors, and scale confidently across the region.
