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Important SEO Trends for 2019

The internet is now the go-to place for customers to purchase any products or services. Businesses are realizing the importance of digital presence in order to survive and beat the competition.

However, having a mere business website will not be sufficient to achieve business targets and goals. It needs constant upgrading at the Search Engine Optimization (SEO) front. The ever changing and ever improving SEO environment needs to be kept pace with.

Having an effective and well-planned Search Engine Optimization marketing strategy has become imperious in the past decade.

This article talks about the latest best SEO practices and trends which are going to be ruling the digital marketing world in 2019.

 

Think Beyond Google Search

Think Beyond Google Search

Think Beyond Google Search

Search is beyond Google in 2019, greatly due to voice search. SEO now is not just about optimizing your business website for Google SERPs (Search Engine Result Pages), but it’s also about considering various other search engines like Amazon, App Stores, etc. In order to achieve multifold business growth, you need to know how to drive traffic and engagement for your business platforms other than just the website.

If you have an app, so you need to rank high on app store, if they’re searching for videos and podcasts, you need to rank on those dedicated platforms and the like. Think about how would you optimize your content and increase its visibility on the most relevant platforms your users would be searching on.

User Intent

User Intent

User Intent

Knowing your audience’s choice and intention is going to be important more than ever in 2019. Some users might prefer text, while some would love to watch videos and some might prefer audio. You need to understand what your user’s expectations when they’re searching with a word or phrase and answer it in the simplest way possible.

Even if you have convincing and SEO optimized content on your website, it will not show results if it’s drafted for a wrong audience. Think from a user’s point of view and target content and keywords accordingly.

Schema/ Micro-formats

Schema/ Micro-formats

Schema/ Micro-formats

In coding language, micro-formats are HTML patterns that determine what the website is about. They add labels or tags, explaining to search engines what your content is all about. The more and accurate content you provide, better the rankings.

Moreover, micro-formats make your content more appealing to the consumer, bringing in more clicks. More clicks mean enhanced ROI and enriched SEO signals to search engines like Google.

Mobile Optimization

Mobile Optimization

Mobile Optimization

2019 is the year of Google mobile index first. So if your content is not mobile optimized, you’ll be left behind in the SEO race. If you only have a desktop version of your website content and if it loads fast, there’s no trouble. But often, desktop version of the content doesn’t go well with smartphone processors and screen size limitations.

Today, web developers are adapting to more mobile-friendly websites with WordPress’s responsive themes. SEO strategists need to conduct a thorough research of keywords that phone users are likely to use and adjust their optimization strategy accordingly.

Local Search Geo-Targeting

Local Search Geo-Targeting

Local Search Geo-Targeting

Local searches are helpful to businesses that focus on attracting local customers.

For a medical store located in San Francisco, LA, they would want to be amongst the first 3 Google Search Results, when users search for ‘medical store in San Francisco’. One of the best ways to optimize the medical store’s business website is by mentioning the address of the store. Local search optimization is a must for small businesses; reason being proximity is a big decision influencer for every consumer.

A user would prefer a purchase from a store nearby to their current location, willing to pay a slight more or accept a slightly lower quality. When you target streets and corners, you are then truly leveraging the power of mobile searching.

Voice Search

Voice Search

Voice Search

By 2020, 50% of all searches will be voice search (source).

Voice search is the new revolutionary storm in the search world, with people using them to complete atleast 30% of all their searches without an actual screen usage. With devices like Amazon’s Alexa, Google Home and Apple’s Homepod, fewer people are turning on lights or switching on television with their hands.

46% of local businesses are searched and visited using voice search. If these numbers don’t urge you to start using this marketing tool for your business growth, we don’t know what will.

Not Just Content, Create Effective Content

Not Just Content, Create Effective Content

Not Just Content, Create Effective Content

We’re well-aware of the importance of good content and its role in your SEO strategy is going to be even more imperative in 2019.

If your website content is not SEO optimized and engaging, you’re not likely to achieve your SEO goals and rank above your competitors. 2019 or the upcoming years are going to be no different with respect to the content’s potent influence on your business’s search engine rankings.

Apart from the technical and engaging content, ensure to answer your user’s questions through your website content. Detailed FAQs, customer testimonials and other user-helpful content would not just bring you more traffic but lead to a transaction.

Good content, keeping pace with technological advancement and rigorous analysis can get you on top of the Google SERPs. And to understand SEO in detail for your business, our experts are just an email away [email protected]