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5 Trust Factors that will increase conversions on your Website

Establishing a high trust factor for your website will play a crucial role in your online presence. How your website looks communicates to the world your brand image, and will be an essential factor in driving sales.

A good website helps to build trust and confidence with customers. Let’s explore 5 factors that will help you achieve this goal.

   1. Website Designs

According behavioural psychologist and founder of the Stanford Persuasive Technology Lab Dr. BJ Fogg, persuasive design is the most important factor when attracting consumers to a new technology. Most of the users develop a strong sense of trustworthiness towards the brand on the basis of how the website feels. Ultimately, these judgements heavily guide users in making transactions on your website.

Our web design services are focussed on how to breathe life into your website with interactive and intuitive designs.

    2. Website Usability

Studies show how the perceived usability of a website directly impacts a consumer’s trust in an organization. Basically, the ease of use and navigation on a website imbues a strong sense of confidence and trust in the viewer.

The study also shows that the great usability also influences satisfaction and develops a strong sense of loyalty towards the brand.

Today, website development companies are mindful about this. For a business to transcend the virtual realm and strike a strong connection with their customers, a highly intuitive and easy to navigate website is a necessity.

    3. Consistency

Consistency develops trust. According to Dr. Robert Cialdini, a psychologists and professor of marketing, humans have an innate desire for consistency. This desire extends into realms of external relationships with humans and the environment. More than anything people value stability and consistency.[3]

Understanding the psychology behind consumer habits is the key to moving forward in the digital marketplace.

Based on Dr. Cialdini’s theory, we can understand what an important role consistency plays in developing a strong brand and website image. Along with website developers, a lot of marketing strategy consultants make use of this theory to create a highly consistent and stable platform of the brand thus creating a trustworthy and genuine image.

     4. Transparent Website

Ambiguity destroys trust. People appreciate openness and honesty, especially when it comes to business.

When seeking out website development services this becomes especially precinct as both parties are connecting online instead of in person. Hence, it is extremely important to make your website as transparent as possible.

Transparency on a website is developed by being upfront and straightforward about all the crucial information that has to do with purchases and the company.

For example, the contact information should be prominently displayed so customers feel that they can reach out at any time. Other information such as shipping charges, taxes, and other additional fees must be made clear at the early stage of the checkout phase. It is little details such as these make up for a better customer experience and a stronger connection with the brand.

     5. Web Design and Development for Trust

Building trust should be a key factor in considering your next online eCommerce decision. With technology moving at such a rapid pace, developers and marketers can work together to build a competent online strategy.

The cohesion of simple and resonating content with interactive and intuitive design helps connect with the customer on a deeper level.

The conversion rate is dependent on how your website interacts with your customer. In order to increase the online conversion rate, web development companies must ensure that the websites inspire confidence and trust with an emphasis put on quality, professional design, good usability, and engaging content with high levels transparency.

  1. Helft, Miguel (May 7, 2011). “The ‘Facebook Class’ Built Apps, and Fortunes”. The New York Times. ISSN 0362-4331. Retrieved July 23, 2020.
  2. Flavián, Carlos, et al. “The Role Played by Perceived Usability, Satisfaction and Consumer Trust on Website Loyalty.” Information & Management, North-Holland, 14 Mar. 2005, www.sciencedirect.com/science/article/abs/pii/S0378720605000169.
  3. Cialdini, R. B. (2016). Pre-Suasion: A Revolutionary Way to Influence and Persuade. New York: Simon & Schuster. ISBN 1501109790.

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